An analysis by TransUnion South Africa indicates significant growth potential in the short-term insurance market by revealing that a substantial one-third of new policies come from customers who haven't had insurance in the past two years. The study also challenges the notion that brand loyalty is dead, showing that 13% of customers who cancel their policies will eventually return to their original insurer. Every industry operates on accepted wisdom, and the short-term insura

The insurance landscape has evolved rapidly, shaped by technological innovation, shifting consumer expectations, and an increasingly...